What is AIEO and why does it matter for my website?

AIEO (AI Engine Optimisation) is the discipline of structuring your website so that AI answer engines — ChatGPT Search, Perplexity, Google AI Overviews, Claude, Gemini — can read it, trust it, and cite it. Roughly 40% of searches in 2025 are answered by AI without a click. If your business doesn't appear in those answers, you're becoming invisible. AIEO is how you stay visible.

How fast can Xovar actually deliver a website?

Launchpad sites ship in 2–3 weeks. Rebuilds in 3–4 weeks. Flagship builds in 5–7 weeks. The AI agent fleet handles the research, drafting, and bulk build work in parallel, so timelines that take traditional agencies 8–16 weeks compress dramatically. Quality is preserved by human review at every stage.

Is the content on my site AI-generated?

Drafts are AI-written by Elon, our brand and content agent. Every page is then reviewed, edited, and signed off by Matt before delivery. The result is faster turnaround at a higher quality bar than most freelancers — and you own the IP outright on final payment.

AI-native web studio · Queensland, AU

Websites that winin the AI search era.

Xovar designs, builds, and tunes premium websites for businesses that need to be found by Google and answered by ChatGPT, Perplexity, Gemini, and Claude. Built by an AI agent fleet. Reviewed by humans. Delivered in weeks, not months.

See packages + pricing Book a discovery call

Queensland-built · Australia-wide service
AI-native delivery, human-reviewed work
Replies within one business day

Fleet · live status

garbo · researchcompetitor sweep

elon · copydrafting hero

linus · buildnext.js scaffold

arnold · reviewawaiting build

max · opscoordinating

matt · humansigning off

The same fleet that runs Xovar runs your project. Specialised roles. Human gates on every release.

Cycle time

2–7 weeks

Lighthouse target

95+ across the board

What Xovar does

Three lanes. One commercial outcome: visibility.

Most agencies still optimise for a 2018 Google. We build for a search landscape where AI answer engines are quietly rerouting half the traffic — and where speed-to-launch is the new moat.

Websites

Premium sites without the agency timeline.

Hand-built Next.js sites tuned for performance, search, and conversion. Designed once, structured to last, fast on every device.

SEO + AIEO

Found by Google. Cited by AI answer engines.

Schema, semantic structure, and AIEO content engineering so your business shows up in ChatGPT, Perplexity, Google AI Overviews, and Gemini — not just page two of search.

AI delivery engine

An agent fleet does the heavy lifting.

Garbo researches, Elon writes, Linus builds, Arnold reviews. Humans approve every release. Faster cycles, lower cost basis, no quality compromise.

Website packages

Pricing that's clear before the discovery call.

Three productised packages plus an optional retainer. No hourly billing surprises, no scope arms race.

Full package details →

Launchpad

AUD $4,500

For startups and sole traders that need a proper presence — fast.

Up to 5 custom-designed pages
Mobile-first responsive build
Foundation SEO + schema + sitemap
Contact form + analytics
2–3 week delivery

See what's included →

Rebuild

AUD $9,500

For established businesses with a site that's embarrassing them.

Up to 10 pages, custom design system
Competitor + positioning analysis
AI copy by Elon, human-reviewed
CMS integration + advanced SEO
3–4 week delivery

See what's included →

Flagship

AUD $18,000

For brands that want the full Xovar treatment — something exceptional.

Up to 20 pages with motion system
Full AIEO + SEO from day one
Brand audit + visual cohesion
Performance to 95+ Lighthouse
5–7 week delivery

See what's included →

Retainer

Ongoing content, AIEO maintenance, and updates — AUD $1,500–$3,500 / month.

Tiered Basic / Standard / Premium. Hosting, security, blog cadence, AIEO health checks, competitor monitoring.

Retainer tiers →

SEO + AIEO audit products

Find out exactly where AI search can already see you.

We test how your business appears across ChatGPT Search, Perplexity, Google AI Overviews, Gemini, and Claude — then ship a prioritised plan to fix the gaps. Three productised audits. Pick the depth you need.

Engines tested

Turnaround

3–10 days

Visibility Scan

Quick AIEO health check. Are you visible to ChatGPT, Perplexity, and Google AI Overviews — or invisible? 10–15 page report, prioritised fixes, 3–5 days.

AUD $800

Full AIEO Audit

Comprehensive 25–40 page deep dive. Schema, content quality, AI engine testing across 20+ queries, competitor gap analysis, 90-day action roadmap.

AUD $2,200

AIEO Strategy + Roadmap

Full audit plus a 6-month content strategy, keyword cluster map, schema implementation guide, and a 60-min strategy call with Matt.

AUD $4,500

Audit details + deliverables →

How it works

Six steps. Two-to-seven weeks. One human signing off.

Most of the work happens overnight while you sleep. Every release passes a human gate before it touches your domain.

01
Brief
Discovery call. Goals, audience, constraints, budget, timeline.
02
Research
Garbo runs competitor + market analysis overnight. Output: research brief.
03
Copy + design
Elon drafts copy. Max + Matt set design direction. Brief handed to Linus.
04
Build
Linus + Agent Smith build in Next.js. CMS, schema, animation, performance.
05
Review
Arnold runs security + performance + accessibility. Matt reviews on staging.
06
Launch
DNS cutover. Search Console + analytics. Handover doc. We stay on call.

The Xovar fleet

The delivery engine no other agency in Australia has.

Six specialists. Five AI, one human. Every project is built by the same fleet that runs Xovar's own operations day-to-day.

Garbo

Research

Competitor analysis, market research, AIEO audit data — gathered overnight, structured, ready for the team.

Elon

Copy + Brand

Page copy, blog posts, AIEO content engineering. Always reviewed by a human before it ships.

Linus

Engineering

Next.js builds, animation systems, performance, technical SEO. Owns the codebase end to end.

Arnold

Security + QA

Security headers, accessibility, performance audits. Nothing ships until Arnold signs off.

Max

Operations

Project flow, agent coordination, delivery cadence. Keeps the fleet aligned with the brief.

Matt

Human

Human review + sign-off

Final accountability. Reviews every meaningful release before it touches a client domain.

Frequently asked

The questions Matt gets every week.

If yours isn't here, ask it directly. We answer like adults — no funnels, no gated PDFs.

See all FAQs →

What is AIEO and why does it matter for my website?: AIEO (AI Engine Optimisation) is the discipline of structuring your website so that AI answer engines — ChatGPT Search, Perplexity, Google AI Overviews, Claude, Gemini — can read it, trust it, and cite it. Roughly 40% of searches in 2025 are answered by AI without a click. If your business doesn't appear in those answers, you're becoming invisible. AIEO is how you stay visible.
How fast can Xovar actually deliver a website?: Launchpad sites ship in 2–3 weeks. Rebuilds in 3–4 weeks. Flagship builds in 5–7 weeks. The AI agent fleet handles the research, drafting, and bulk build work in parallel, so timelines that take traditional agencies 8–16 weeks compress dramatically. Quality is preserved by human review at every stage.
Is the content on my site AI-generated?: Drafts are AI-written by Elon, our brand and content agent. Every page is then reviewed, edited, and signed off by Matt before delivery. The result is faster turnaround at a higher quality bar than most freelancers — and you own the IP outright on final payment.

Ready when you are

Let's build something Google and AI both love.

Bring the goal, the constraint, or just the question. We respond within one business day for qualified inquiries.

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