AIEO guide

AIEO 101: what AI Engine Optimisation actually means.

AIEO is the work of making your website clear enough for answer engines to read, trust, summarise, and recommend. Traditional SEO helps you rank in search results. AIEO helps you appear inside answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

What AI engines need from a website

  • Clear service pages that state who you help, where you operate, and what you sell.
  • Question-and-answer content that matches how buyers actually ask for help.
  • Schema markup so machines can identify the business, services, offers, and FAQs.
  • Consistent entity signals across the site, sitemap, robots.txt, llms.txt, and external profiles.
  • Human proof: case studies, reviews, named leadership, local presence, and real contact routes.

AIEO is not a replacement for SEO

Strong AI visibility usually sits on top of strong SEO foundations: crawlability, page speed, useful content, internal links, metadata, and authority. If Google cannot understand your site, AI systems are unlikely to confidently cite it either.

Xovar's practical AIEO audit checks

We test whether your site is crawlable, whether answer engines can identify your services, whether your pages include citation-friendly explanations, and whether your brand appears for prompts like “who does AI SEO in Queensland?” or “who can audit my website for ChatGPT visibility?”.

Want to know if AI can find your business?

Start with a Visibility Scan or Full AIEO Audit. We check Google, AI answer engines, schema, content gaps, and the fixes most likely to move the needle.

Book a visibility scan →